Google Ads For Local Growth

THE GOOGLE ADS

MARKETING PACKAGE

San Francisco Doctors Grow Their Practice Fast With Pay Per Click Google Ads

Why should you use Pay Per Click Marketing (PPC)?
Even when you rank near the top of Googles you can gain a competitive advantage from using Google Adwords.

This is how it’s done:

1. You can rank for keywords that are not easy to optimize for
2. Adwords is at the very top of the page
3. You can show off a landing page that converts for specific high value keywords, vs, just your home page
4. It gives you even more prominence and real estate on Google
5. You can target high value “buyers" by using demographics
6. You can target “buyers" versues people who are just curious

Desipte these great reasons there are significant challenges to executing a PPC that shows a good ROI.
When we undertook the PPC campaign for one of San Francisco’s most prominent spine doctors they were facing significant challenges because the volume of organic traffic was lagging.

JJM undertook a complete strategic review of the PPC marketplace for spinal medical practitioners in San Francisco.

What we discovered was that:

1. Buyers were using very specific terms that were different from the usual organic SEO terms
2. There was significant opportunity in very specific search terms which needed custom keywords and call to actions (CTAs)
3. There was a big opportunity for some holistic keywords that really needed medical doctor care while looking for alternative medical practioners.

Once the strategic direction was decided by using quantitative analysis JJM executed on creating the copywring needed to create conversions and the keyword purchases to create traffic.

The PPC has since become a key revenue generator for the medical practice. It has been inviting new patients for almost a year and has helped double the practices revenue.